First and foremost your website design should be clean and simple.
Stay away from flash or excessive images unless you don't care about rankings
or having your site show up in search results.
Make it easy for your visitors to find the information they are looking for as quickly and easily as possible, if they have to hunt and peck and weed through countless affiliate links they will usually leave and go to another site.
Make sure your navigation is easy to follow, don't use cryptic page / link names.
Choose your colors wisely, what may seem appealing to you from an artistic point of view may not be appealing to someone else.
For more detailed information on colors visit www.bmdwebdesign.com/websafecolors
More on this subject later.
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